UPDATED: 5/16/2012
In late November we set out to deliver some new marketing collateral for Shot Show 2012. The new booth and marketing materials turned out to be a huge success.
We handed out twice as many new catalogs in the first 2 days than we did in 4 days last year. Check out the new Night Optics USA catalog.
Back in January 2012 at Show Show in Las Vegas, Night Optics USA debuted the largest selection of new products in our 19 year history. The Bushnell acquisition added much appreciated interest in both of our locations, while new full color catalogs lept from the shelves so quickly that we needed to have more flown in overnight to close the show.
So what did we bring to the show?
1. D-750 4x Night Vision Scope | Upgraded Optics and new power supply/controls design
Continue reading “Spotlight: New Products at Night Optics USA” »
The Night Optics USA TS-640 thermal weapon sight picked up a little attention from the folks over at tactical-life.com/Tactical Weapons Magazine. The TS-640 is a great performer and powerful professional grade thermal sight.
Continue reading “Tactical-Life.com says “Hi!” to the TS-640” »
Written by: Brian McCombie | http://shwat.com/
Published: 2/16/2012
If you’re wild hog in eastern Alabama, you should most definitely fear the night, especially any night that AJ Niette is out hunting. Niette prowls the agricultural fields near his home in Smiths Station, Alabama, night vision equipment at the ready, looking for the nocturnal pigs. Farmers here are hard hit by the destructive hogs, which root up their fields and destroy their crops. They routinely ask Niette if he can trim back the rampant hog populations.
Night Optics USA dealer Clark Osbourne of Tactical Hog Control featured on ABC Night Line using Night Optics USA products.
Cottonwood Armory | Tactical Hog Control
Featured Products:
D-760 6x Night Vision Scope | Gen 3 Gated w/ Manual Gain
D-740 4x Night Vision Scope | Gen 3 Gated w/ Manual Gain
TS-640 640×480 Thermal Weapon Scope w/ Video out capability
For the last several weeks we have been making dramatic changes to the link structure and products on our NightOptics.com website. Aside from making eventual aesthetic upgrades for 2012, we are introducing a string of revisions to our SEO program and have had to change all of our product pages to reflect our new product codes (SKU numbering system).
For those of you that do not know, Night Optics USA was acquired by Bushnell in early September. As part of our transition we have adopted a new internal inventory management systems which required that all of our product codes (part numbers – Also part of the Product URL structure) be changed. Since we were going to be making this massive change, we figured it would be a good time to completely overhaul the website link structure.
This message is only to inform you that if you encounter 404 errors (Dead pages on our website) don’t be alarmed, they may still exist, they have just been renamed &/or relocated.
Anna Fermanova, A Latvian-American was sentenced recently for attempting to smuggle ITAR controlled night vision devices, to include 3 D-7 series generation 3 night vision weapon scopes as well as some other controlled devices, to Russia for resale to wealthy hunters; customers of her husbands Moscow based hunting business.
Though her defense was an ignorance of the law surrounding these devices, any company selling night vision in the United States is fully aware of the law associated with these products and take the appropriate steps to inform their customers. Online retailer’s websites are littered with ITAR/Export regulatory information so to over-look something that is so “in-your-face” is what we consider a weak argument. Fermanova must serve 4 months in Federal Prison, 3 years of probation, and 4 months of House Arrest as well as a $1000 fine.
Continue reading “Smuggling Night Vision = Illegal” »
The excitement Shot Show 2012 in Las Vegas, Nevada looms over the horizon. Shot is the largest and most important show of the year and making a great impression there sets the tone for the rest of the year. 2011 has been a remarkable year for the Night Optics USA team.
We launched a new website after nearly 5 years, and were recently acquired by Bushnell. Going into Shot Show 2012, we will be debuting some new products as well as an all new booth layout. We will still be in the same great location but more space! You can also find Night Optics USA in the Bushnell Booth.
Continue reading “Visit Night Optics USA @ Shot Show 2012 | Booth 20020” »
Product Code: NO-NA-IRV
Night Optics USA, Inc. is now offering a new 3 position Variable Power Switch.
The new switch features improved construction, with smoother switching and an easy to use 3 position (100% | OFF | 50%) power output.
The previous generation of the IR Variable Power Switch featured a 5 position switch (OFF | 100% | 50% | 25% | OFF).
The new and improved switch is also lighter, down 5 grams from the previous generation.
Link to file: IR-VPS-Redesign
