For the last several days have been making dramatic changes to the link structure and products on our NightOptics.com website. Aside from making eventual aesthetic upgrades for 2012, we are introducing some updates to our SEO program and have had to change all of our product pages to reflect our new product codes.
For those of your that do not know, Night Optics USA was acquired by Bushnell in early September. As part of our transition we have adopted a new internal inventory management systems which required that all of our product codes (part numbers – Also part of the Product URL structure) be changed. Since we were going to be making this massive change, we figured it would be a good time to completely overhaul the website link structure.
This message is only to inform you that if you encounter 404 (Dead pages) don’t be alarmed, they may still exist, they have just been renamed &/or relocated.
Continue reading “NightOptics.com Website Updates” »
In late November we set out to deliver some new marketing collateral for Shot Show 2012. The new booth and marketing materials turned out to be a huge success.
We handed out twice as many new catalogs in the first 2 days than we did in 4 days last year. Check out the new Night Optics USA catalog.
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Articles, News, Press
2012, catalog, high, low graphic, new, night optics, photos, products, resolution
Anna Fermanova, A Latvian-American was sentenced recently for attempting to smuggle ITAR controlled night vision devices, to include 3 D-7 series generation 3 night vision weapon scopes as well as some other controlled devices, to Russia for resale to wealthy hunters; customers of her husbands Moscow based hunting business.
Though her defense was an ignorance of the law surrounding these devices, any company selling night vision in the United States is fully aware of the law associated with these products and take the appropriate steps to inform their customers. Online retailer’s websites are littered with ITAR/Export regulatory information so to over-look something that is so “in-your-face” is what we consider a weak argument. Fermanova must serve 4 months in Federal Prison, 3 years of probation, and 4 months of House Arrest as well as a $1000 fine.
Continue reading “Smuggling Night Vision = Illegal” »
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3, anna, arrest, D-740, d-760, export, federal, fermanova, gen, house, Hunting, illegal, ITAR, latvian, moscow, prison, probation, russia, scope, sentenced, smuggling, texas, travel
January 17-20 | Sands EXPO/Convention Center
The excitement Shot Show 2012 in Las Vegas, Nevada looms over the horizon. Shot is the largest and most important show of the year and making a great impression there sets the tone for the rest of the year. 2011 has been a remarkable year for the Night Optics USA team.
We launched a new website after nearly 5 years, and were recently acquired by Bushnell. Going into Shot Show 2012, we will be debuting some new products as well as an all new booth layout. We will still be in the same great location but more space! You can also find Night Optics USA in the Bushnell Booth.
Continue reading “Visit Night Optics USA @ Shot Show 2012 | Booth 20020” »
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IR Variable Power Switch
Product Code: NO-NA-IRV
Night Optics USA, Inc. is now offering a new 3 position Variable Power Switch.
The new switch features improved construction, with smoother switching and an easy to use 3 position (100% | OFF | 50%) power output.
The previous generation of the IR Variable Power Switch featured a 5 position switch (OFF | 100% | 50% | 25% | OFF).
The new and improved switch is also lighter, down 5 grams from the previous generation.
Link to file: IR-VPS-Redesign
Overland Park, Kan. – MidOcean Partners, a leading middle market private equity fund, and Bushnell Outdoor Products, a worldwide leader in sports optics, premium eyewear, and outdoor accessories, today announced that Bushnell has acquired Night Optics USA, Inc. of Huntington Beach, Calif. Terms of the purchase agreement were not disclosed.
Founded by brothers Ilya and Israel Reyngold, who have more than 18 years of experience in the night vision industry, Night Optics USA is widely recognized as an innovative industry leader and provider of professional quality night vision and thermal technologies for commercial, law enforcement and military applications.
Continue reading “BUSHNELL OUTDOOR PRODUCTS TO ACQUIRE NIGHT OPTICS USA, INC.” »
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acquire, agreement, binoculars, bushnell, deal, news, outdoor, press, products, release, scopes
Shotgun News Magazine - 8/1/11
Article Title: Hog Hammerin’ .308
D-760 Gen 3AG Night Vision Weapon Scope
Continue reading “Recent Magazine Appearances (Scans)” »
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.308, ad, Article, d-760, d-930, Hog, Hunting, LRB, magazine, police, swat
Night Optics USA, Inc. recently finalized an agreement with Optics Planet, Inc. to carry Night Optics products on their websites. Opticsplanet.com is the largest optics reseller on the internet and own a number of other reputable websites across the internet.
Here at Night Optics USA, Inc. we feel that our products are among the very best on the market. We take our products and our reputation very seriously and feel that the new relationship with Optics Planet, Inc. will be mutually beneficial to both companies and look forward to a bright future working together to bring the very best products that we have to offer to customers that want the very best.
Optics Planet is currently working to add the Night Optics USA product line and should have it live by the end of the year. Stay tuned for further details.
Guns magazine published an article in their August 2011 issue about hunting with different types of reticles in day and night time situations. Its a good read. Check it out.
The good stuff starts on page 59.
Click here
I ran across this photo recently of a young man out on his first “Night hunt” with dad. Looks like he found great success shooting in the dark with the Night Optics USA D-740 Night Vision Weapon Sight.
Check it out -
Click here
