UPDATED: 5/16/2012
In late November we set out to deliver some new marketing collateral for Shot Show 2012. The new booth and marketing materials turned out to be a huge success.
We handed out twice as many new catalogs in the first 2 days than we did in 4 days last year. Check out the new Night Optics USA catalog.
Back in January 2012 at Show Show in Las Vegas, Night Optics USA debuted the largest selection of new products in our 19 year history. The Bushnell acquisition added much appreciated interest in both of our locations, while new full color catalogs lept from the shelves so quickly that we needed to have more flown in overnight to close the show.
So what did we bring to the show?
1. D-750 4x Night Vision Scope | Upgraded Optics and new power supply/controls design
2. D-730 3.7x Night Vision Scope | Worlds smallest & lightest Night Vision Scope
5. TG-640F 640×480 Thermal Goggle | VOx core, All new Germanium Optics, Simple controls (Coming Soon)
7. Green LED Illuminator (Export)
Questions? Comments? Let us know what you think. There is a lot more to come but we are extremely excited to have these amazing new products out there for our customers to enjoy.
The Night Optics USA TS-640 thermal weapon sight picked up a little attention from the folks over at tactical-life.com/Tactical Weapons Magazine. The TS-640 is a great performer and powerful professional grade thermal sight.
You can also check out our NEW TS-640-F3 - 640×480 Thermal weapon sight with a VOX thermal core! You have to see it to believe it!
Written by: Brian McCombie | http://shwat.com/
Published: 2/16/2012
If you’re wild hog in eastern Alabama, you should most definitely fear the night, especially any night that AJ Niette is out hunting. Niette prowls the agricultural fields near his home in Smiths Station, Alabama, night vision equipment at the ready, looking for the nocturnal pigs. Farmers here are hard hit by the destructive hogs, which root up their fields and destroy their crops. They routinely ask Niette if he can trim back the rampant hog populations.
“It’s a huge problem here, the damage these pigs do,” says Niette, 64, a retired engineer who now guides hog hunts as well as hunts the porkers on his own. “A farmer here recently called me. He had hogs ripping up his winter wheat and eating the roots. Acres of damage. So I went out to his place a few nights back, and killed eight of them. That’s what I call hog control!”
His hog control’s pretty darned effective, too. Last year, from August through October, on night hunts he guided and did on his own, Niette helped put 140 hogs down on the ground!
Night Optics USA dealer Clark Osbourne of Tactical Hog Control featured on ABC Night Line using Night Optics USA products.
Cottonwood Armory | Tactical Hog Control
Featured Products:
D-760 6x Night Vision Scope | Gen 3 Gated w/ Manual Gain
D-740 4x Night Vision Scope | Gen 3 Gated w/ Manual Gain
TS-640 640×480 Thermal Weapon Scope w/ Video out capability
Anna Fermanova, A Latvian-American was sentenced recently for attempting to smuggle ITAR controlled night vision devices, to include 3 D-7 series generation 3 night vision weapon scopes as well as some other controlled devices, to Russia for resale to wealthy hunters; customers of her husbands Moscow based hunting business.
Though her defense was an ignorance of the law surrounding these devices, any company selling night vision in the United States is fully aware of the law associated with these products and take the appropriate steps to inform their customers. Online retailer’s websites are littered with ITAR/Export regulatory information so to over-look something that is so “in-your-face” is what we consider a weak argument. Fermanova must serve 4 months in Federal Prison, 3 years of probation, and 4 months of House Arrest as well as a $1000 fine.
Night Optics USA goes to great lengths to educate our customers and website visitors on the rules as they relate to the products that we sell. Every product page has our Export Restrictions whether they are ITAR controlled or not. There is also a dedicated Export Restrictions page with Links and Phone numbers to the US State Department and the Commerce Dept., the 2 entities charged with export of controlled items. If you are unsure as to whether or not you can leave the country with something, you should always call and ask in order to avoid prison, fines and electronic ankle jewelry.
For our protection and yours, prior to completing your online transaction all customers must agree that they understand the export restrictions associated with our products before being allowed to finalize their order.
We have also turned off Retail ordering capability for visitors outside of the United States. In the early summer we introduced a form that foreign visitors to our website could fill in with the item(s) they would like to order. We are then able to determine internally whether the item(s) can or cannot be shipped to the customer and whether or not it will require a license. It doesn’t pay trying to game the system and it isn’t worth risking your freedom over anything.
To learn more about the Anna Fermanova case:
The excitement Shot Show 2012 in Las Vegas, Nevada looms over the horizon. Shot is the largest and most important show of the year and making a great impression there sets the tone for the rest of the year. 2011 has been a remarkable year for the Night Optics USA team.
We launched a new website after nearly 5 years, and were recently acquired by Bushnell. Going into Shot Show 2012, we will be debuting some new products as well as an all new booth layout. We will still be in the same great location but more space! You can also find Night Optics USA in the Bushnell Booth.
Would you like to set up a meeting? Contact us and we’ll pencil you in!
info@nightoptics.com
We will have some new Swag to give away, great Shot Show only deals on our amazing product line and maybe even a contest or two.
Product Code: NO-NA-IRV
Night Optics USA, Inc. is now offering a new 3 position Variable Power Switch.
The new switch features improved construction, with smoother switching and an easy to use 3 position (100% | OFF | 50%) power output.
The previous generation of the IR Variable Power Switch featured a 5 position switch (OFF | 100% | 50% | 25% | OFF).
The new and improved switch is also lighter, down 5 grams from the previous generation.
Link to file: IR-VPS-Redesign
Guns magazine published an article in their August 2011 issue about hunting with different types of reticles in day and night time situations. Its a good read. Check it out.
The good stuff starts on page 59.
Our team has been hard at work here in Huntington Beach and abroad working on a number of Amazing projects that include everything from TV to new business relationships. While most of the details are still on the hush, we do have news that we can share.
Spring 2011 - Night Optics USA awarded a contract for (50) Night Optics USA D-930 Day/Night clip-on weapon sights paired Bushnell’s Elite daytime rifle scopes.
The purchasing party has further expressed the possibility of ordering an additional 100 units.
The Nomads of Night Optics USA – Some of our team members have taken the show on the road, criss crossing the globe for various events, training, and meetings. In the last 2 months we’ve had people in Indonesia, Mexico, Virginia, Texas and Chicago. This weekend (6/11/2011) we’ll be in Northern Los Angeles rubbing elbows with celebrities at the Hollywood Celebrity Sporting Clays Invitational. Fun, Guns, food and music! Don’t worry we’ll have photos so you won’t miss a thing!
The .com – We’ve made some enhancements to our website. We finally separated our Night Vision devices by Generation for much easier Navigation. We’ve also addressed some functionality issues in our store and made some structural modifications to improve performance. Returning visitors should be able to note an improvement in overall performance.
We are currently building our all new newsletter which will be distributed in the next week or so.
We are also launching some new promotions and something new that we will be calling “Dealer Spotlight” every month we will select one of our online resellers and promote their business and some of the things they have going on in their neck-of-the-woods. It should be interesting!
We Got Covered – Our friends at Shotgun News Magazine will be featuring our D-760 Night Vision Weapon Scope on the cover of their July 20, 2011 magazine followed by a 2 page spread. It should be a good read. Make sure you get your issue. Then go get a D-760 to add to your collection.
