UPDATED: 5/16/2012
In late November we set out to deliver some new marketing collateral for Shot Show 2012. The new booth and marketing materials turned out to be a huge success.
We handed out twice as many new catalogs in the first 2 days than we did in 4 days last year. Check out the new Night Optics USA catalog.
Back in January 2012 at Show Show in Las Vegas, Night Optics USA debuted the largest selection of new products in our 19 year history. The Bushnell acquisition added much appreciated interest in both of our locations, while new full color catalogs lept from the shelves so quickly that we needed to have more flown in overnight to close the show.
So what did we bring to the show?
1. D-750 4x Night Vision Scope | Upgraded Optics and new power supply/controls design
2. D-730 3.7x Night Vision Scope | Worlds smallest & lightest Night Vision Scope
5. TG-640F 640×480 Thermal Goggle | VOx core, All new Germanium Optics, Simple controls (Coming Soon)
7. Green LED Illuminator (Export)
Questions? Comments? Let us know what you think. There is a lot more to come but we are extremely excited to have these amazing new products out there for our customers to enjoy.
The Night Optics USA TS-640 thermal weapon sight picked up a little attention from the folks over at tactical-life.com/Tactical Weapons Magazine. The TS-640 is a great performer and powerful professional grade thermal sight.
You can also check out our NEW TS-640-F3 - 640×480 Thermal weapon sight with a VOX thermal core! You have to see it to believe it!
Night Optics USA dealer Clark Osbourne of Tactical Hog Control featured on ABC Night Line using Night Optics USA products.
Cottonwood Armory | Tactical Hog Control
Featured Products:
D-760 6x Night Vision Scope | Gen 3 Gated w/ Manual Gain
D-740 4x Night Vision Scope | Gen 3 Gated w/ Manual Gain
TS-640 640×480 Thermal Weapon Scope w/ Video out capability
For the last several weeks we have been making dramatic changes to the link structure and products on our NightOptics.com website. Aside from making eventual aesthetic upgrades for 2012, we are introducing a string of revisions to our SEO program and have had to change all of our product pages to reflect our new product codes (SKU numbering system).
For those of you that do not know, Night Optics USA was acquired by Bushnell in early September. As part of our transition we have adopted a new internal inventory management systems which required that all of our product codes (part numbers – Also part of the Product URL structure) be changed. Since we were going to be making this massive change, we figured it would be a good time to completely overhaul the website link structure.
This message is only to inform you that if you encounter 404 errors (Dead pages on our website) don’t be alarmed, they may still exist, they have just been renamed &/or relocated.
Some of the other changes that are taking place:
We would also like to thank all of our amazing dealers and customers for their patience during our transition to the new computer systems and operating procedures. It has not been easy but we have tried to do our best to maintain truthful and open dialogue throughout this process.
Thanks again.
Anna Fermanova, A Latvian-American was sentenced recently for attempting to smuggle ITAR controlled night vision devices, to include 3 D-7 series generation 3 night vision weapon scopes as well as some other controlled devices, to Russia for resale to wealthy hunters; customers of her husbands Moscow based hunting business.
Though her defense was an ignorance of the law surrounding these devices, any company selling night vision in the United States is fully aware of the law associated with these products and take the appropriate steps to inform their customers. Online retailer’s websites are littered with ITAR/Export regulatory information so to over-look something that is so “in-your-face” is what we consider a weak argument. Fermanova must serve 4 months in Federal Prison, 3 years of probation, and 4 months of House Arrest as well as a $1000 fine.
Night Optics USA goes to great lengths to educate our customers and website visitors on the rules as they relate to the products that we sell. Every product page has our Export Restrictions whether they are ITAR controlled or not. There is also a dedicated Export Restrictions page with Links and Phone numbers to the US State Department and the Commerce Dept., the 2 entities charged with export of controlled items. If you are unsure as to whether or not you can leave the country with something, you should always call and ask in order to avoid prison, fines and electronic ankle jewelry.
For our protection and yours, prior to completing your online transaction all customers must agree that they understand the export restrictions associated with our products before being allowed to finalize their order.
We have also turned off Retail ordering capability for visitors outside of the United States. In the early summer we introduced a form that foreign visitors to our website could fill in with the item(s) they would like to order. We are then able to determine internally whether the item(s) can or cannot be shipped to the customer and whether or not it will require a license. It doesn’t pay trying to game the system and it isn’t worth risking your freedom over anything.
To learn more about the Anna Fermanova case:
The excitement Shot Show 2012 in Las Vegas, Nevada looms over the horizon. Shot is the largest and most important show of the year and making a great impression there sets the tone for the rest of the year. 2011 has been a remarkable year for the Night Optics USA team.
We launched a new website after nearly 5 years, and were recently acquired by Bushnell. Going into Shot Show 2012, we will be debuting some new products as well as an all new booth layout. We will still be in the same great location but more space! You can also find Night Optics USA in the Bushnell Booth.
Would you like to set up a meeting? Contact us and we’ll pencil you in!
info@nightoptics.com
We will have some new Swag to give away, great Shot Show only deals on our amazing product line and maybe even a contest or two.
Product Code: NO-NA-IRV
Night Optics USA, Inc. is now offering a new 3 position Variable Power Switch.
The new switch features improved construction, with smoother switching and an easy to use 3 position (100% | OFF | 50%) power output.
The previous generation of the IR Variable Power Switch featured a 5 position switch (OFF | 100% | 50% | 25% | OFF).
The new and improved switch is also lighter, down 5 grams from the previous generation.
Link to file: IR-VPS-Redesign
Overland Park, Kan. – MidOcean Partners, a leading middle market private equity fund, and Bushnell Outdoor Products, a worldwide leader in sports optics, premium eyewear, and outdoor accessories, today announced that Bushnell has acquired Night Optics USA, Inc. of Huntington Beach, Calif. Terms of the purchase agreement were not disclosed.
Founded by brothers Ilya and Israel Reyngold, who have more than 18 years of experience in the night vision industry, Night Optics USA is widely recognized as an innovative industry leader and provider of professional quality night vision and thermal technologies for commercial, law enforcement and military applications.
“Night Optics USA has built an exceptional reputation within the night vision industry by exceeding the highest standards in both product quality and customer service,” said Blake Lipham, Bushnell President and CEO. “This is an exciting acquisition for Bushnell, as it not only allows us to add another reputable brand to our organization; it enhances our product portfolio in the law enforcement, military and security markets.”
“Our mission at Night Optics USA is to provide premium quality equipment at competitive prices while achieving the highest levels of customer service and satisfaction,” added Ilya Reyngold, Night Optics USA President. “Our continuously evolving product line incorporates the latest technological developments and end-user input. Partnering with Bushnell gives us an exciting opportunity to further that mission and continue our track record of success while expanding globally.”
MidOcean Partners acquired Bushnell in Aug. 2007 and has added several complementary brands to the company’s portfolio during the last four years, including acquisitions of Millett and Simmons in 2008.
“Bringing Night Optics USA into the Bushnell family of brands is a continuation of our goal to grow the company through strategic acquisitions. Bushnell and Night Optics USA share a reputation for quality, service and innovation with their industry partners and customers,” said David Basto, MidOcean Partners Managing Director.
Night Optics USA was represented by Mergers & Business Acquisitions, Inc. (M&BA) (www.AerospaceManufacturers.com). M&BA acted as the exclusive Sale-Side Investment Banker for this transaction.
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®,
Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.
MidOcean Partners is a premier private equity rm focused on the middle market. MidOcean is committed to investing in high quality companies with stable market positions and multiple opportunities for growth. MidOcean utilizes a broad foundation of expertise in its focus industries and its transatlantic platform to create value for its investors and partners. For more information about MidOcean Partners, please visit www.midoceanpartners.com.
