UPDATED: 5/16/2012
In late November we set out to deliver some new marketing collateral for Shot Show 2012. The new booth and marketing materials turned out to be a huge success.
We handed out twice as many new catalogs in the first 2 days than we did in 4 days last year. Check out the new Night Optics USA catalog.
Back in January 2012 at Show Show in Las Vegas, Night Optics USA debuted the largest selection of new products in our 19 year history. The Bushnell acquisition added much appreciated interest in both of our locations, while new full color catalogs lept from the shelves so quickly that we needed to have more flown in overnight to close the show.
So what did we bring to the show?
1. D-750 4x Night Vision Scope | Upgraded Optics and new power supply/controls design
2. D-730 3.7x Night Vision Scope | Worlds smallest & lightest Night Vision Scope
5. TG-640F 640×480 Thermal Goggle | VOx core, All new Germanium Optics, Simple controls (Coming Soon)
7. Green LED Illuminator (Export)
Questions? Comments? Let us know what you think. There is a lot more to come but we are extremely excited to have these amazing new products out there for our customers to enjoy.
The Night Optics USA TS-640 thermal weapon sight picked up a little attention from the folks over at tactical-life.com/Tactical Weapons Magazine. The TS-640 is a great performer and powerful professional grade thermal sight.
You can also check out our NEW TS-640-F3 - 640×480 Thermal weapon sight with a VOX thermal core! You have to see it to believe it!
The excitement Shot Show 2012 in Las Vegas, Nevada looms over the horizon. Shot is the largest and most important show of the year and making a great impression there sets the tone for the rest of the year. 2011 has been a remarkable year for the Night Optics USA team.
We launched a new website after nearly 5 years, and were recently acquired by Bushnell. Going into Shot Show 2012, we will be debuting some new products as well as an all new booth layout. We will still be in the same great location but more space! You can also find Night Optics USA in the Bushnell Booth.
Would you like to set up a meeting? Contact us and we’ll pencil you in!
info@nightoptics.com
We will have some new Swag to give away, great Shot Show only deals on our amazing product line and maybe even a contest or two.
Product Code: NO-NA-IRV
Night Optics USA, Inc. is now offering a new 3 position Variable Power Switch.
The new switch features improved construction, with smoother switching and an easy to use 3 position (100% | OFF | 50%) power output.
The previous generation of the IR Variable Power Switch featured a 5 position switch (OFF | 100% | 50% | 25% | OFF).
The new and improved switch is also lighter, down 5 grams from the previous generation.
Link to file: IR-VPS-Redesign
Overland Park, Kan. – MidOcean Partners, a leading middle market private equity fund, and Bushnell Outdoor Products, a worldwide leader in sports optics, premium eyewear, and outdoor accessories, today announced that Bushnell has acquired Night Optics USA, Inc. of Huntington Beach, Calif. Terms of the purchase agreement were not disclosed.
Founded by brothers Ilya and Israel Reyngold, who have more than 18 years of experience in the night vision industry, Night Optics USA is widely recognized as an innovative industry leader and provider of professional quality night vision and thermal technologies for commercial, law enforcement and military applications.
“Night Optics USA has built an exceptional reputation within the night vision industry by exceeding the highest standards in both product quality and customer service,” said Blake Lipham, Bushnell President and CEO. “This is an exciting acquisition for Bushnell, as it not only allows us to add another reputable brand to our organization; it enhances our product portfolio in the law enforcement, military and security markets.”
“Our mission at Night Optics USA is to provide premium quality equipment at competitive prices while achieving the highest levels of customer service and satisfaction,” added Ilya Reyngold, Night Optics USA President. “Our continuously evolving product line incorporates the latest technological developments and end-user input. Partnering with Bushnell gives us an exciting opportunity to further that mission and continue our track record of success while expanding globally.”
MidOcean Partners acquired Bushnell in Aug. 2007 and has added several complementary brands to the company’s portfolio during the last four years, including acquisitions of Millett and Simmons in 2008.
“Bringing Night Optics USA into the Bushnell family of brands is a continuation of our goal to grow the company through strategic acquisitions. Bushnell and Night Optics USA share a reputation for quality, service and innovation with their industry partners and customers,” said David Basto, MidOcean Partners Managing Director.
Night Optics USA was represented by Mergers & Business Acquisitions, Inc. (M&BA) (www.AerospaceManufacturers.com). M&BA acted as the exclusive Sale-Side Investment Banker for this transaction.
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®,
Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.
MidOcean Partners is a premier private equity rm focused on the middle market. MidOcean is committed to investing in high quality companies with stable market positions and multiple opportunities for growth. MidOcean utilizes a broad foundation of expertise in its focus industries and its transatlantic platform to create value for its investors and partners. For more information about MidOcean Partners, please visit www.midoceanpartners.com.
Shotgun News Magazine - 8/1/11
Article Title: Hog Hammerin’ .308
D-760 Gen 3AG Night Vision Weapon Scope
Photo & Mention
Police Law Enforcement Magazine – 2012 Buyers Guide
Website Showcase
Contact Feature & Ad for D-930 Slip-on Night Vision Scope & TS-640 Thermal Scope
Product Spotlight – LRB-7 10x Night Vision Long Range Binocular
Night Optics USA, Inc. recently finalized an agreement with Optics Planet, Inc. to carry Night Optics products on their websites. Opticsplanet.com is the largest optics reseller on the internet and own a number of other reputable websites across the internet.
Here at Night Optics USA, Inc. we feel that our products are among the very best on the market. We take our products and our reputation very seriously and feel that the new relationship with Optics Planet, Inc. will be mutually beneficial to both companies and look forward to a bright future working together to bring the very best products that we have to offer to customers that want the very best.
Optics Planet is currently working to add the Night Optics USA product line and should have it live by the end of the year. Stay tuned for further details.
In the past night optics.com offered international sales to our online customers. Shortly before launching the latest version of the website, international services were removed.
In recent months, we have been working on a safe and secure solution that would allow us to sell our products online to customers outside of the united states. From day one our goal was to limit/eliminate fraud and also allow only approved products to be purchased for export. Our solution is not the easy way out, but it protects us and our customers, and allows us to open a dialogue with our international customers to ensure they get exactly what they need. Shipping internationally can get quite expensive so communication is key.
Here is how is works:
The service has been live for 5 days and is working very well so far. Night Optics USA, Inc. is excited to be able to offer our great products, once again, to members of the international community.
Export restrictions apply. Click here for more information
